The global party supplies market was valued at USD 15,784.37 million in 2025 and is projected to grow at a CAGR of 8.70% during the forecast period of 2026–2035, reaching a value of approximately USD 36,351.53 million by 2035. The market’s expansion is largely fueled by increasing demand for customizable, branded party supplies, driven by the rise in corporate event budgets, hybrid celebration formats, and a growing emphasis on environmentally conscious products. As the events industry evolves to meet the demands of MICE (Meetings, Incentives, Conferences, and Exhibitions) and internal engagement sectors, party supplies are being tailored for more diverse, interactive, and sustainable celebrations.
Key Growth Drivers in the Global Party Supplies Market
1. Growth in Corporate Event Budgets
The rise in corporate event spending is one of the primary factors propelling the demand for party supplies. As businesses continue to increase their investments in corporate events, such as conferences, seminars, and team-building activities, there is a greater need for party supplies that reflect brand identity and company culture. These events require custom decorations, branded banners, table settings, and interactive digital props that align with the company’s image and messaging.
With the growing focus on employee engagement and client relationships, companies are looking for high-quality, personalized party supplies to enhance the experience of their employees and clients. The growing popularity of corporate gifting and branded merchandise for such events further adds to the demand for party supplies.
2. Shift Towards Hybrid and Virtual Celebrations
The rise of hybrid celebrations—events that combine in-person and virtual experiences—has created new opportunities for party supplies. These events often require digital solutions such as interactive props, virtual decorations, and customized online experiences. Companies are seeking customizable digital props, including virtual background designs, customized invitations, and branded merchandise for virtual attendees.
The shift toward hybrid events, especially for internal engagement activities (e.g., team-building exercises, webinars, and remote meetings), has led to increased demand for supplies that cater to both physical and virtual platforms. As companies strive to create an engaging and cohesive experience for all participants, party supplies that can seamlessly integrate into both formats are gaining popularity.
3. Demand for Eco-friendly and Sustainable Party Supplies
There is a growing global emphasis on sustainability and eco-consciousness, influencing the demand for environmentally friendly party supplies. Consumers and businesses alike are increasingly opting for biodegradable or recyclable materials for decorations, tableware, and other party items. Eco-friendly banners, plant-based table settings, and reusable props are becoming essential components of modern celebrations, especially in corporate events where companies are keen on enhancing their sustainability image.
Governments and organizations are also pushing for reduced waste and environmentally friendly practices in the event management industry, making it more critical for event organizers to incorporate sustainable party supplies in their planning. This trend is boosting the market for eco-conscious party supplies across regions.
4. Increased Focus on Personalization and Customization
As event organizers strive to create more unique and memorable experiences for guests, the demand for personalized party supplies is increasing. Customization of party decorations, including personalized banners, themed tableware, and branded props, is a growing trend, particularly for corporate and private events.
Personalized supplies enable businesses to align their event aesthetics with their branding, while personalizing the experience for attendees. The ability to create bespoke party supplies tailored to a specific theme, audience, or event is driving the growth of this segment, particularly in the corporate, wedding, and social event sectors.
Key Challenges Facing the Global Party Supplies Market
1. Fluctuating Raw Material Costs
The price of raw materials, such as paper, plastics, and metals, can fluctuate due to global supply chain disruptions, economic factors, and environmental regulations. This volatility in raw material prices can significantly impact the cost structure for manufacturers of party supplies, especially in an increasingly price-sensitive market. Additionally, the demand for eco-friendly materials, while growing, often comes at a higher cost compared to conventional options, further complicating pricing strategies.
2. Competition from Alternative Event Solutions
The party supplies market faces competition from alternative event solutions, such as digital platforms and event apps, which offer virtual experiences without the need for physical supplies. As businesses shift to digital-first events, the demand for traditional party supplies might be impacted, particularly for small-scale or virtual-only celebrations.
3. Supply Chain Disruptions
The global supply chain disruptions, particularly those caused by the COVID-19 pandemic, have impacted the timely delivery of party supplies. Shortages in raw materials, transportation delays, and production slowdowns have created significant challenges for manufacturers and suppliers. These disruptions have affected businesses’ ability to meet demand during peak seasons, creating uncertainty in the market.
4. Sustainability Concerns and Regulatory Compliance
While sustainability is a key growth driver, it also presents challenges for manufacturers and suppliers of party supplies. Meeting increasing consumer demand for eco-friendly products requires companies to invest in sustainable practices, which can be costly and complex. Additionally, stricter environmental regulations around waste management, plastic use, and recycling are pushing companies to adapt their products and processes, increasing the cost of compliance and impacting product availability.